Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Public Relations Campaign Corporate Advertising Strategy Question
Watch the following videos from BP YouTube Channel: BP’s Commitment to America (Links to an external site.), BP fuels America. America fuels BP (Links to an external site.), Gulf Stories: Local Seafood (Links to an external site.), Global Flavor — Pensacola, FL (Links to an external site.), and BP’s commitment to Jobs in America (Links to an external site.)
Based on what you have learned from Chapter 17, discuss how Public Relations Campaign and Corporate Advertising are reflected in this case and whether the strategies are effective.
Grand Canyon University Chapter 8 Nonverbal Communication Essay
Discussion post: According to research, what role do nonverbal behaviors have in intercultural communication? Give examples from research to illustrate.
Public Relations Campaign Corporate Advertising Strategy Question
There is no set word count for your discussion board posts. fully answer the prompt in 2-3 paragraphs citing references from the textbook (attached).
The inclusion of references from the textbook is MANDATORY.
Ensure to use APA formatting for all in-text and reference citations.
The correct reference citation for the textbook is:
Neuliep, J.W. (2018). Intercultural Communication: A contextual approach (7th ed.). Thousand Oaks, CA: Sage Publications. Retrieved from: http://www.gcumedia.com/digital-resources/sage/201…
In text citation: (Neuliep, 2018) or Neuliep (2018)
Public Relations Campaign Corporate Advertising Strategy Question
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Public Relations Campaign Corporate Advertising Strategy Question