Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Market Research Analysis Report Essay Paper
Asia to the World Assignment
First, please read the attached pdf file. After that, please finish the following assignment
Assignment:
After months of debate, the board of directors of SPC (owner of Paris Baguette) finally proposed three cities that they would like to choose as their expansion destination of Paris Baguette. These three cities are: 1. Bangkok (Thailand); 2. Brussels (Belgium); 3. Casablanca (Morocco). Now the board of directors of SPC decide to hire you as a special marketing consultant to help them decide their final destination among the three cities mentioned above.
For this assignment, you need to construct your analysis using the following marketing frameworks. For each of the framework, after you complete the chart, please write a brief description of your entries and a conclusion of the framework for that part of the analysis with no less than 200 words. After you complete all the charts and analysis, please write an essay with no less than 700 words that comprehensively analyze all the charts and present the final conclusion of all your analysis, exactly which city is the best choice?
Comprehensive Marketing Analysis Framework:
1. SWOT Analysis: Do some research about the three cities, combine them with the nature of Paris Baguette to complete the SWOT chart. After that, give a brief explanation of your entries and your conclusion: According to the SWOT analysis, which city should be the best choice? This part should be no less than 200 words.
Paris Baguette in | Bangkok | Brussels | Casablanca |
Strengths (internal) | 1.
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Weaknesses (internal) | 1.
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Opportunities(external) | 1.
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Threats(external) | 1.
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Paris Baguette in | Bangkok | Brussels | Casablanca |
Political (effects) | 1.
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Economic (effects) | 1.
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Social (effects) | 1.
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Technological (effects) | 1.
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Environment (effects) | 1.
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Legal (effects) | 1.
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Paris Baguette in | Bangkok | Brussels | Casablanca |
Competition in the industry | |||
Potential of new entrants | |||
Power of Suppliers | |||
Power of Buyers | |||
Threat of substitute |
Times New Roman, APA7 format, single spaced. Outside research are encouraged and need to be properly cited.
This is a complicated assignment. Please ask me asap if you need any clarification.
Thank you!
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Market Research Analysis Report Essay Paper |
Market Research Analysis Report Essay Paper