Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Market Research HRM
Analyse du HRM
What does your team sell? Be as specific as you can.
What problem does the new product or service solve?
What is the market value of an existing product or service? How is it better than the current system?
Is the product or service offered by a healthcare provider? Is it part of a newly formed healthcare organization, or is it a new or expanded service within a local hospital or clinic?
Is it a niche market? Be as specific as you can.
Analyze the target demographic, psychographic and healthcare variables.
How big is the market? Describe the methods used to estimate market size.
What are the market’s specific product or service needs?
What external trends may affect the proposed product or service? Trends in technology, economics, socio-demographics, law, and regulation are examples.
What are the SWOT analysis of the product or service? Based on the target market’s needs and any relevant external trends.
Quelles sont the rivals’ strengths and weaknesses?
The market analysis should be 700-1000 words long. Your team should use APA style citations throughout the document. This section of the paper requires at least four sources. One source could be the course textbook.
This task is due Week 5. The Course Paper assignments build on each other to form the Course Project due in Week 7.
Market Research HRM
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Market Research HRM