Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Business Discussion Assignment Project
You will have discussion forum questions to answer about an aspect of the course and module readings. As this is a graduate-level course, each of you must apply at least one to two marketing concepts or theories from course readings and instructor lectures and provide at least one to two original citations of appropriate literature, articles, etc. to back up your response postings for each question in this forum. To start your original post, click the “Add a new discussion” button.
After reading the comments of your classmates, you will then post a friendly but factual response based on the content of the original student post. To reply to another student’s post, click on the “reply” button on the bottom of their post window.
To receive full credit, each post and response must cite at least one to two journal articles or trade publications. Please cite all sources at the bottom of your post using your choice of either APA or MLA style (Google scholar has an easy tool for copying citations). All writing must be based on some facts or literature research, not purely based on your opinions.
The grading on each post and response will be based on the Discussion Forum Grading Rubric (see course syllabus).
Module 1 Discussion Questions (Answer each question):
(1) Pretend you met a person without a business background and they ask you “What is marketing?” Explain to this person in your own words, “What is marketing?”
(2) How has your understanding of marketing changed after reading this module’s required readings and watching the video Ted Talk and Spagetti Sauce? Include in your discussion how marketing is not the same as selling and how marketing is different from other functional areas in a business (i.e., accounting, operations, human resources, etc.)
(3) Why are marketing managers sometimes called “demand” managers?
(4) Select a local business with which you are familiar. Identify a marketing problem that it faces. What marketing research steps would you recommend that would help this business solve this marketing problem? Identify and state specific types of marketing research (I.e., research on market trends, sales forecasting, product features, advertising and promotion, corporate growth and development, etc.).I need graduate level responses to these four questions with citations.
Marketing Business Discussion Assignment Project
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
Marketing Business Discussion Assignment Project |
Marketing Business Discussion Assignment Project