Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Concepts Customer Journey Discussion
Investment and Return Questions
Description
Proposed company name: | Configuration Technology Services |
Proposed product or service: | Engineering Product Design Services |
Why is this company name significant? | As the name describes we bring new technology to the product we are that we’re one of the best in the industry. |
Company Mission | We are the preferred design, technology, and innovation partner, creating differentiated products and services that delight customers and drive business growth |
Why did you choose this product or service? | The type of capabilities we have is very different from other organizations. We have a set of creative folks and a set of engineering talent. This is a unique combination, which brings value to our customers. We bring design and technology together. |
Explain Investment and return strategy.
Investment: Provide details about the budget needed to launch and maintain the offering.
Return: List both short-term and long-term financial goals of the offering, including its projected sales, costs, and net income
Marketing Concepts Customer Journey Discussion
Description
After reviewing this week’s video choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail. Provide a current-day example and how this will withstand environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler.
Marketing Concepts Customer Journey Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Concepts Customer Journey Discussion |
Marketing Concepts Customer Journey Discussion