Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Running Case Essay Assignment
I do have marketing running case chapter 6 and 7 total 12 question first we need to look at chapter 6 topics quickly and then answer six questions same process for chapter 7.
CHAPTER 6
What are the key differences among the customers they have identified as possible targets?
What other obvious potential target customers that you can think of given your knowledge of the snack bar market?
Does it make a difference which customer the company chooses to target initially if it thinks it will eventually also target the other groups of customers at some point in the near future? Explain.
What are the pros and cons of targeting each group? A small table with accompanying explanation might help with this question.
Which group would you recommend and why?
Does it make more sense to think about targeting the retailers (e.g., Starbucks, Target, Whole Foods) or individual consumers? Explain.
CHAPTER 7
What customer benefits do you think Carly wants most when she buys or eats bars? Explain.
What does convenience mean for Carly?
What costs do you think Carly associates with buying and eating bars? Include all costs – both monetary and nonmonetary – with shopping for, buying, and using the product. A table may help with this question.
What type of communication do you think Carly expects or wants related to bars? What message(s) are important to her? How do you think she would prefer a company to communicate with her?
What do you think would make Carly connect with a brand or with other customers? Explain.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Running Case Essay Assignment |
Marketing Running Case Essay Assignment