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Instructions:
Marketing Simulation Paper Assignment Essay
In addition to the 100 points of your grade that is your performance on the simulation, there is a corresponding 100-point written paper due on Sunday, December 5th. The paper grade will be based on your ability to describe and analyze your strategic
decisions from our marketing simulation. These points are completely independent of your actual simulation results; in other words, one could dominate in the simulation but write an awful paper and vice versa.
Your paper will be submitted AFTER you’ve completed all six quarters and due Sunday, December 5th at 11:59 pm. Papers will automatically lose 10 points per hour past the deadline (1-60 minutes late = 10 point penalty). There will be NO extensions, no
exceptions to the paper submission deadline, as I am advocating writing your paper as we were going through the simulation!
In one sentence, the paper is all about explaining *why you did what you did* – it’s as straightforward as that. I’m grading you on the quality of your explanations. The more thoughtful/insightful/analytical your explanations are, the more points you will receive.
Paper Guidelines
For each of the six quarters you need to extensively address/explain the following:
Major decisions made for this quarter (what did you do?) and most importantly a thorough explanation as to why each decision was made (why did you do it?)
After you receive the simulation results for each quarter (there are none for Quarter 1), describe your company’s results in depth (how did it turn out?) – I want you to analyze to find opportunities in your performance with respect to:
Brand/ad/price judgments for each product
Number of sales force per market per product
Number of ads per product per market
Major Competitors’ results for the above
Balanced scorecard results
So, reflecting upon your strategy, detail the changes you would make to your strategic decisions and explain why this would improve your strategy and results (what did you learn from these results and how can you improve your decision making strategies for next quarter?).
We will combine Q1 and Q2 since there are no results to discuss for Q1. Therefore your paper should have five sections to it (Q1+Q2, Q3, Q4, Q5, Q6). Each of these sections will constitute 20 of the 100 points.
I strongly suggest you write the paper as you go. While this is obvious, it will truly show as your explanations will be significantly stronger than if you wait until the end to put the paper together.
Formatting Instructions
Do not submit a paper in a .pages format.
A .pdf or a .doc are the easiest. Besides that, there are ZERO formatting requirements. This paper is meant to capture your thoughts as to how you are proceeding with the simulation as well as reflecting back upon your actions so that we may learn from any mistakes. I do not care about the format, just the content (FYI, headings throughout the paper make it much easier to read). Type size, type font, margins single-/double-spaced are all irrelevant to me, as I am grading solely on the quality of your explanations of your decisions.
I don’t have any set page-length in mind but I would argue that for this assignment if you spent a paragraph or two on every quarter, you wouldn’t be supplying me with an *extensive* analysis of your simulation decisions/results. For comparison, decent papers average 12 pages, double-spaced. There is no page limit.
Helpful Hints
Picture yourself in front of a board of directors to explain how you’re spending their money. They want in-depth explanations of *why* you’re doing what you’re doing. SO DO I. You need to sell me on your strategic thought process.
Failure to thoroughly discuss how your competitors’ actions affect your actions will kill your score.
Oh yeah, did I mention that you should write your paper as you go? I did? Well, it’s important enough to mention again!
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Simulation Paper Assignment Essay |
Marketing Simulation Paper Assignment Essay