Marketing Strategies for a Digitally Networked World

Marketing Strategies for a Digitally Networked World

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Marketing Strategies for a Digitally Networked World

Week 8 Discussion — Marketing Strategies for a Digitally Networked World

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Hello,

Week 8 Class Discussion topic comes from —

Chapter Eleven “Marketing Strategies for a Digitally networked World”

In today’s digitally networked world, for most companies, the optimal path to be competitive and successful through the digital maze is far from clear. This class expects you to contribute three times:

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Your contribution one — answer one question only out of six questions below —

Question #1 Does every company need a digital or social media strategy?

Questioni #2 Do recent technological advances represent threats or opportunities?

Quetion #3 What marketing roles can the internet play?

Question #4 What marketing roles can the social networking play?

Question #5 As director of marketing of a medium-sized Canadian sporting goods manufacturer that produces helmets for use in sports, such as cycling, skiing, hockey, and football, you have been considering using the internet as a marketing tool. Although your helmets are sold in retail stores and to schools and athletic programs across Canada, you believe the company could reach a bigger audience and sell more helmets if the company also sold the product online at the company’s website. What arguments would you use to convince the CEO that online marketing is a good strategy?

Quqestion #6 In meeting with the CEO of the helmet manufacturer, you have been asked to outline the possible threats of selling the product online. Explain.

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You do not need to answer all six (6) questions above:

Question 1 needs student X1 to answer it (Question 1 must be listed first)

Question 2 needs student X2 to answer it (Question 2 must be listed first)

Question 3 needs student X3 to answer it (Question 3 must be listed first)

Question 4 needs student X4 to answer it (Question 4 must be listed first)

Question 5 needs student X5 to answer it (Question 5 must be listed first)

Question 6 needs student X6 to answer it (Question 6 must be listed first)

You will earn maximum 2 points from your completed contribution one, if —

your answer does not repeat to a same question that has already been answered by a classmate who did his/her work before you get here.

if you do not totally agree with a classmate’s contribution one, or you think there are some aspects missed out by that classmate, you could explain why you disagree or why some other aspects should be included in your contribution two.

your answer is relevant to the question you selected to address.

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Your contribution two — comment on two (yes two, not one) of your classmates’ postings about his/her contribution one.

You will earn maximum 2 points from your completed two comments, if —

your each comment starts with a classmate’s name – making it clear that his/her contribution one that you would like to critique on or discuss with.

your each comment has minimum 50 words.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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