Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Midterm assignment for BCO225 Consumer Behavior
Assignment – Makeup for a midterm
Please submit a document that answers all of the questions below. Please include any pertinent information and respond to all of the questions posed in this brief.
1. From a marketing standpoint, what are the four key aspects that influence consumer behavior? What would be the most critical for a company considering international expansion? Why?
2. How would you describe the company Nuud Cosmetics’ (website) consumer segmentation? Create a buyer persona for your target market.
3. How do you make a purchasing decision? Explain it with the help of an example of a new Netflix customer.
4. For the company Brewdog (website), what are the obstacles and benefits of green marketing? What does this mean for its customers? (explain how green marketing affects this target audience, implications towards consumer behavior).
Remember to support your responses and include in-text citations throughout the submitted document, as well as a list of references, as shown in class. This has a direct impact on your work’s quality and trustworthiness.
Formalities:
Count of words: 1 page per question (please respect font and line spacing indications).
The overall wordcount does not include the cover, table of contents, references, or appendix.
Line spacing: 1.5; font: Arial 11 points.
The bibliography and in-text references must follow Harvard’s citation style.
The following learning objectives are assessed:
Understanding the processes that govern consumer perceptions, attitudes, learning and memory, as well as decisions and behavior is the first outcome.
Outcome 2: assess the many perspectives that characterize consumer behavior research.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Midterm assignment for BCO225 Consumer Behavior |
Midterm assignment for BCO225 Consumer Behavior