Order ID: 89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages: 5-10 |
Instructions:
Description
After you have completed all of the Marketing Plan Assignments/modules, you will submit a written MiniSims Marketing Plan Final Analysis Report. As you proceed through each module, keep track of each of your decisions and the outcomes of your decisions such as your target market, product design, pricing strategy, integrated marketing communication strategy, etc. Your MiniSims Marketing Plan Project Final Analysis Report should encompass the following:
1. Introduction
2. Who was your target market? Why did you select that target market? How did you segment the market and what type of segmentation bases were used? (demographic, etc.) What was your positioning strategy (salient attribute, etc.?). You have addressed various target markets during the MiniSims
3. What buyer behavior was the most impactful in making your marketing decisions?
4. What was your product strategy? What type of product was it (convenience, shopping, etc.)?
5. What was your pricing objective (sales, profit oriented, etc.)? What was your pricing strategy? (price skimming? marketing penetration? Status quo?)
6. What was your Integrated Marketing Communications Strategy?
7. What type of Distribution Strategy and type of Retailers?
8. What metrics did you use/ review to analyzing your strategies for the Marketing Plan to assess if your plan is reaching its objective of increasing sales?
9. Conclusion
Note: Please see MiniSims Marketing Plan Rubric for assessment parameters.
MLA Citation Format is REQUIRED in your Marketing Plan Project Analysis Report on the MiniSims. Further, you should be applying the concepts/ theories that you learned in the course/ text in your report. Citing the author(s) of your text is highly encouraged to reflect your critical analysis of the MiniSims experience.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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