Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Opinion Polling And A Survey Of Managerial Challenges
Opinion Polling And A Survey Of Managerial Challenges
See the assignment requirements below for a 500-word paper for the branded company “Puma.”
(Puma is a German multinational firm that creates athletic footwear, clothing, and accessories.)
One forecasting tool that may be useful in creating short-term forecasts is survey and opinion polls. The most important benefit of survey and opinion polling techniques is that they can reveal if consumer tastes are shifting or if company executives are losing faith in the economy in order to maximize their wealth.
Requirements for the assignment:
(1) Examine the consumer product “PUMA” for any trend shifts (trend analysis). In the survey, you must document your trend analysis information.
(2) Create a poll of consumer intents to assess if demand for your team’s product will increase or decrease, if the design will alter, and if a new product will be introduced.
(3) Your survey-opinion poll questions should be geared to determine whether current consumers of the product are satisfied or dissatisfied with it, how they currently use it, how often they use/purchase it, and so on. The questions should be constructed in such a way that they capture the purpose of consumers in the near future. This information will assist you in determining, as the manager, what the next actions should be for this product and/or the entire brand.
(a) The survey/opinion poll should begin with an overview of the company, including (1) when it was founded, (2) founders, (3) product or service offered, and (4) recent news and/or media events.
(c) There must be at least ten questions in the survey.
(c) The final organizational choice (recommendation) from an economic standpoint must be included in the conclusion: (1) launch a new product, (2) update an existing product, (3) remove the product from the market, (4) increase the price of the product due to future demand. You have the option of choosing one, all four, or making your own recommendation. The advice, on the other hand, must be based on the findings of your survey/opinion poll.
(d) A reference list for each publication you used to compile the trend analysis and other data must be included in the survey.
Must be adhered to:
– Plagiarism is strictly prohibited.
– Use the APA writing style, which includes in-text citations and a reference list.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Opinion Polling And A Survey Of Managerial Challenges