Personal Marketing Plan Essay Assignment
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Personal Marketing Plan Assignment
You are required to complete your personal marketing plan that includes the strategic marketing process elements that you are learning throughout Introduction to Marketing. These include a situation (SWOT) analysis, focus and goal setting, and marketing program.
A. Situation (SWOT) Analysis (40 points)
1. Internal Assessment
What are your strengths and weaknesses?
Strength
Weakness
· Personality
· Formal education and classes
· Job experience
· Motivation
· Other: ____________
What can you do to enhance your strengths, minimize your weaknesses?
What type of competitive advantage do YOU have?
If you dont have one, can you develop one? How are you differentiated?
2. External Analysis
What are the trends in the environmental factors that could have an impact on your job and career development? Technological, Regulatory/Ethics & Social Responsibility, Economic, Social?
Opportunities
Threats
· Social factors
· Economic factors
· Technical factors
· Legal factors
· Competitive Analysis Who are your competitor? What type of background, experiences, strengths and weaknesses do your competitors have?
· Market Analysis (This means doing some research!)
What market segments have you identified as having the best potential?
How do you fit into these markets?
B. Focus and Goal Setting (20 points)
· What are your objectives? Make them specific and measurable. What is your target market? Examples might be large public accounting firms, business to business sales, marketing researcher for a consulting firm in Chicago.
C. Marketing Program (40 points)
1. Product Strategy Actions to improve my own marketability
Understand how it can meet the needs of your target market. What are your key attributes/benefits? How are you differentiated? Address those questions by analyze your capital:
· Formal education/courses
· Job experience
· Extra-curricular activities
· Volunteer activities
· Key attributes/benefits
· Differentiation
2. Place strategy
What channels have you developed to access your target market (prospective employers)? Associations, career placement, personal contacts, etc. Do some careful research on these. Dont assume that intensive distribution is necessarily the way to go. Focus your channel to the target market you are seeking.
Network sources for contacts and references
3. Promotion Strategy
Think about the buying process. How will you create awareness? What can you do to break through the clutter and get the opportunity for an interview? What is your positioning strategy? Your personal selling skills will be important for telephone contacts and face-to-face interviews. Probe to find out about the needs of the organization before the sales call and during the interview. Have questions prepared.
4. Pricing
What salary and compensation package do you want; are you willing to settle for? Whats the competitive price for your target market?
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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