PR and the Power of Public Relations Paper

October 5, 2022

PR and the Power of Public Relations Paper

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

PR and the Power of Public Relations Paper

PUBLIC RELATIONS:

In class we talked about PR and the power of public relations. With PR being all around us, from politics to products, what impact does PR have on the press and how does this affect our world today?

Therefore…

Take a look at a PR crisis, what occurred and how did the company handle the situation.

What was the company’s/brand’s/celebrity’s response?

Take an in depth look at timelines…when were messages sent out, what language was used, what was trying to be communicated, what media did they use to get the message across?

Then do research and see if the PR actually did its job. Did it increase sales or sell a product/brand? Did the brand’s perception change? Was society talking about the ad, creating buzz and awareness? Who came out on top…. the good or bad

Then question… What is PR’s lasting impact on society? Did the PR spin help shape an social norms? Did the PR actually work? Did PR change society or did society change PR and what we believe is acceptable?

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met