Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Pricing Scenarios Marketing Essay Assignment
Pricing Scenario. Consider a scenario where one of your suppliers has increased their price (and hence your cost) on the components that your firm buys. Further assume that you have contractual agreement, and your firm is not in a position to change suppliers at this time and your internal costs will be very high to change processes required to switch to another supplier. Also, assume that you are not able to pass this increase to your customers. How would you respond to this situation? (15 Points)
You are the marketing director for a financial services firm with assets of $105 billion and net income of $1.7 billion. Your company’s senior management team has identified new product development as a growth strategy. You have been selected to lead the new product development initiatives. Describe how you will present the information about the stage-gate process to manage the new product development programs. Provide an overview of the stage-gate process, benefits, and potential challenges in implementation. (15 Points)
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Pricing Scenarios Marketing Essay Assignment |
Pricing Scenarios Marketing Essay Assignment