Principles of marketing and Marketing Plan Assignment
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Principles of marketing and Marketing Plan Assignment
White, S. (2012). Principles of marketing [Electronic version]. Retrieved from https://ashford.content.edu
This text is a Constellation™ course digital materials (CDM) title.
Mktg Plan Assignment
What To Do:
Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald’s marketing plan.
Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand TOMS
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Success metrics
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
International considerations
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Conclusion
Summarize your plan and why it deserves to be funded.
References
Principles of marketing and Marketing Plan Assignment
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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