Procurement, Technology Development and Human Resource Management
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Procurement, Technology Development and Human Resource Management
- Question : Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ________.
Student Answer: materials handling
support activities
inventory activities
primary activities
benchmark activities
Points Received: 5 of 5
Comments:
- Question : Business realignment may be necessary to maximize core competencies. Which of the following would be one of the steps in this realignment process?
Student Answer: reviewing all macro relationships
reviewing global outreach projections
redefining the business concept (the “big idea”)
reviewing successes from e-commerce (if any)
revamping the ethics statement
Points Received: 0 of 5
Comments:
- Question : According to the information found in the social-cultural environment, with respect to views of others, ________ are considered to be things that allow people who are alone to feel they are not (e.g., television, home video games, and Internet chat rooms).
Student Answer: social surrogates
subliminal fantasies
relationship avoidance
primary products
secondary products
Points Received: 5 of 5
Comments:
- Question : The firm should estimate its competitors’ costs and performances as ________ against which to compare its own costs and performance.
Student Answer: competition
standards
challenges
benchmarks
moveable standards
Points Received: 5 of 5
Comments:
- Question : In the famous case where Coca-Cola introduced New Coke after much research, the failure of New Coke was largely due to a marketing research barrier identified as ________.
Student Answer: a narrow conception of the research
uneven caliber of researchers
poor framing of the problem
late and occasional erroneous findings
personality and presentation differences
Points Received: 5 of 5
Comments:
- Question : Which of the following types of marketing research firms would best be described as being one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)?
Student Answer: Custom marketing research firms
Syndicated-service research firms
Specialty-line marketing research firms
General-line marketing research firms
Nonprofit marketing research firms
Points Received: 5 of 5
Comments:
- Question : Value reflects ________.
Student Answer: the price consumers are charged for a product
the cost of manufacturing a product
the degree to which consumer demand for the product is positive
the sum of the perceived tangible and intangible benefits and costs to customers
all of the above
Points Received: 5 of 5
Comments:
- Question : The value of an offering is described as ________.
Student Answer: the price consumers are charged for a product
the cost of manufacturing a product
the degree to which consumer demand for a product is positive
the sum of the tangible and intangible benefits and costs to customers
the intangible benefits gained from a product
Points Received: 5 of 5
Comments:
- Question : When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________.
Student Answer: defined strategy
focused strategy
value-added strategy
competitive advantage strategy
customer-focused strategy
Points Received: 5 of 5
Comments:
- Question : A social definition of marketing says ________.
Student Answer: effective marketing requires companies to remove intermediary parties to achieve a closer connection with direct consumers
a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products
marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
marketing is the process of extracting maximal value from consumers to facilitate corporate growth
marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumerPoints Received: 5 of 5
Comments:
- Question : The firm’s success depends both on how well each department performs its work, and on how well the various departmental activities are coordinated to conduct ________.
Student Answer: core strategies
satellite businesses
core values
core business processes
core technologies
Points Received: 5 of 5
Comments:Procurement, Technology Development and Human Resource Management
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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