Steps to Improve Quality of Its Marketing Intelligence
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Steps to Improve Quality of Its Marketing Intelligence
- Question : A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
Student Answer: sales-force surrogates
intermediaries
external networks
advisory panels
customer feedback systems
Points Received: 5 of 5
Comments:
- Question : Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.
Student Answer: demographic segments
cliques
consumer bundles
subcultures
behavioral niches
Points Received: 5 of 5
Comments:
- Question : Time-series analysis, exponential smoothing, and statistical demand analysis are all forms of ________.
Student Answer: expert opinion
market-test methods
buyer intention surveys
past-sales analysis
none of the above
Points Received: 5 of 5
Comments:
- Question : Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ________-understanding and meeting customers’ expressed needs.
Student Answer: reactive market orientation
proactive marketing orientation
total market orientation
impulsive market orientation
holistic market orientation
Steps to Improve Quality of Its Marketing Intelligence
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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