Product Positioning Differential Advantages Assignment
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Product Positioning Differential Advantages Assignment
Assignment 1: Product Positioning
Product positioning starts with considering the alternative differentiation possibilities, and then determining which differential advantages are to be emphasized and communicated. In this assignment, you will explore this marketing strategy and learn why it is important to grasp the concept.
Use the University online library resources to locate one peer-reviewed journal article from the professional business literature that critiques a firm’s product positioning strategy.
Complete the following:
Critically analyze the value of the approach suggested by the article.
Evaluate its content, providing support and counterarguments from the literature.
Compare the content of the article with the course readings or other sources familiar to you.
Assess the value of the reading in the context of your current organization or an organization of your choice.
Write your initial response in a minimum of 300 words. Apply APA standards to citation of sources.
By Friday, May 9, 2014, post your responses in the Discussion Area
Assignment 2: Big Data
We live in a world of “Big data.” Big data warrants innovative processing solutions for a variety of new and existing data to provide real business benefits. However, processing large volumes or wide varieties of data remains merely a technological solution unless it is tied to business goals and objectives. Gartner, a global consulting firm, defines Big data as “high-volume, -velocity, and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” (Gartner, para.1).
In 2013 alone, over a trillion gigabytes of new data was expected to have been created globally. Big data presents a big challenge as well as exciting new opportunities for organizations to rise above the competition. This assignment explores these important issues.
Use the University online library resources to locate two peer-reviewed journal articles from the professional business literature that analyzes a firm’s use of big data. Look for articles that also address consumer/client privacy issues associated with big data.
Complete the following:
Critically analyze the value of the approach suggested by the articles.
Discuss why the approach is of value for marketing and branding decision making.
Evaluate the content of the articles as well as counterarguments providing support from the literature.
Discuss the consumer/client privacy issues that might impact the use of Big data based on your additional research.
Assess the value of the reading in the context of your current organization or an organization of your choice.
Write your initial response in a minimum of 300 words. Apply APA standards to citation of sources.
By Thursday, May 15, 2014, post your responses to the appropriate Discussion Area.
Product Positioning Differential Advantages Assignment
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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