Professional Selling and Sales Promotion
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Professional Selling and Sales Promotion
Assignment 9: Professional Selling and Sales Promotion
You will prepare an audiovisual sales presentation that is supported by creative sales
promotions as you assume the role of the new marketing associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the world in densely populated major
city centers. Over the past few years, U Drive Transport company has dominated the United
States marketplace as a premier car sharing business. You have recently accepted a job with U
Drive Transport as a marketing associate to help the company expands into the global marketing
environment. To familiarize yourself with the car sharing business, visit the websites of
competitors of U Drive Transport:
- Research “car sharing” on the Internet and research two competitors in this industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a
prerecorded presentation to train new account managers and sales representatives on the
features and benefits of the U Drive Transport product offering. Additionally, you must provide
training on the seven steps (slides #4–10) of the personal selling process located in your text
(Chapter 17) and in the steps below.
Follow the directions for executing this Assignment.
➢ Make sure you either have a built-in microphone in your computer or a headset with
working microphone in order to able to complete this audiovisual presentation
Assignment.
Directions for Executing this Assignment:
- Watch the Video on U Drive Transport: Click Here
Choose whichever software program you prefer to create your audiovisual presentation.
You may use PowerPoint with audio if you so choose.
Review the following document: Explaining a Process
Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing
perspectives on the following topics to train new account managers and sales
representatives:
Slide 1: Overview of the U Drive Transport brand
Slide 2: Three features and benefits of the U Drive Transport product offering
Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide
on Traditional or Relationship Selling and explain)
Slide 4: Step 1 in the personal selling process: Generating Leads
Slide 5: Step 2 in the personal selling process: Qualifying Leads
Slide 6: Step 3 in the personal selling process: Approaching the Customer and
Probing Needs
Slide 7: Step 4 in the personal selling process: Developing and Proposing
Solutions
Slide 8: Step 5 in the personal selling process: Handling Objections
Slide 9: Step 6 in the personal selling process: Closing the Sale
Slide 10: Step 7 in the personal selling process: Following Up
If using PowerPoint add your audio explanation. You can access simple instructions
here.
Submit your PowerPoint audio-visual presentation to the Unit 9 Dropbox for grading.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your
writing and APA citation, please visit the Kaplan University Writing Center accessed in the
home area of this course. Compose your Assignment as a Microsoft PowerPoint
presentation with added audio explanation and save it. Submit your file by selecting the Unit 9: Assignment Dropbox by the
end of Unit 9.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Professional Selling and Sales Promotion