Realistic Justification in The Strategy Proposal Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Realistic Justification in The Strategy Proposal Assignment
Part one: You should choose and describe the company you wish to create a digital marketing strategy and campaign for. This is a chance to provide a context for the strategy to come. The deliverable is a digital audit (plus supporting data) of the company that briefly addresses the following points:
- What company are they and what sector do they compete in?
- A critical review of the use they make of the range of digital marketing channels
- What is their value offering and how well do they communicate it?
- Who are their competitors or relevant new market entrants and how does their digital marketing compare?
You already have done part1
Part two: You should outline a strategy and propose and justify the choice of a digital marketing initiative drawing on the findings of your company background. The proposal should consider the relevance of the proposed strategy to the company and the market, and the expected effectiveness of chosen digital marketing initiatives, with consideration of how to measure effectiveness.
The digital marketing initiative can be chosen by you but some examples might include:
- a targeted email campaign, with examples over a period of time
- an SEO strategy for the web site, exploring several distinct areas of the site, and the changes to traffic, with a framework to analyse the results
- a blog campaign, with supporting social media targeting identified audience(s)
- a mobile app or game or new features for an existing app
- a new / prototype (five page) web site with a call to action
Your initiative needs a realistic justification in the strategy proposal
Only 1000words
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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