Recognizable Types Or Segments Of Your Customers
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Recognizable Types Or Segments Of Your Customers
Resource: Executive Summary Grading Guide
Draft your 350- to 525-word Executive Summary.
Include the following sections in your summary:
- Who are we?
- Summarize the products or services your company will offer.
- What do we sell?
- Determine who you will compete against to sell to your customers
- Who do we sell to?
- Describe your ideal customer.
- Evaluate how many potential customers exist for your business.
- Distinguish the recognizable types or segments of your customers.
- Financial Summary
- Hypothesize your projected revenue and expenses
- Explain the logic that was used to come up with your revenue forecast
- If you are starting this business, predict when you will show a profit.
Format your assignment consistent with APA guidelines.
Submit your assignment.
Note: This assignment is a continuation of your previous assignments.
Resources
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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