Rhetorical Analysis
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Rhetorical Analysis: Advertisement About Following the Speed Limit
Sanir K Khati
7/23/2019
ENGL-1301-53331
Dr. Kandace Geldmeier
Car accident just doesn’t happen to Cars!
According to the research it shows that there are more than 1.25 million accident that happens in the US alone. We all know that our life is important but we never
acknowledge that it is so fragile. Also, the introduction to the smart phones has made it worse. We have a habit of checking the phone every few minutes. This ad
brings a very important message amongst people. Our recklessness can cause harm to others and it brings unchangeable consequences. It gives a clear
message and has a very strong rhetorical strategy. I think Pathos is the main rhetorical strategy in this ad.
Especially, This ad was made to make people realise that the safety of driving is important. We all are party animals and we normally ignore that we have people
around us and they can be affected by it. As pathos being the main strategy this message gives more of the emotional side of the picture. The parents who go to
party and drink a lot and carry the responsibility of their children should think many times before they are driving because their young ones can be affected by it.
Exact origin of this ad being unknown this ad surely has made a lot of impact in people. Although I have googled this flyer, it must have been used by cities to
make their people aware. I can see that creating fear amongst people about the harsh reality that the drinking and driving or driving fast for pleasures can bring.
Additionally, in this ad, use of the picture of the little girl has made this ad very effective. We all know that Children has not seen this world properly and this image
can trigger emotional segment of human brain. The little girl is shown as a plastic doll but it also gives another dimension to the idea of the message that the
author is trying to give. Plastic doll represents how fragile the children are. The use of the rhetorical strategy in this add is very strong, all three aspects of
rhetorical strategies has been used by the author but the main one was the pathos because it triggers emotions and makes people sad that some people don’t
even acknowledge the risks that brings by driving recklessly.
To sum it up, This ad brings awareness among people and the message it’s author is portraying is very clear and can reach audience effectively. This ad made me
think twice before driving fast. It is not just me who is in the wheel but the other people in the road has family and their life is important too.This ad is a very
powerful tool to be used to make people aware.
.
Work Cited:
- Atalie more. “Rhetorical Analysis: Advertisement About Following the Speed Limit.” Rhetorical Analysis: Advertisement About Following the Speed Limit, 1 Jan. 1970, ataliemoore4.blogspot.com/2012/04/rhetorical-analysis-advertisement-about.html.
- “Road Safety Facts.” Association for Safe International Road Travel, www.asirt.org/safe-travel/road-safety-facts/.
Rhetorical Analysis: Advertisement About Following the Speed Limit
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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