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Instructions:
Senior Management in Milestone One
Overview
Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is just one step. Project outlines that include careful consideration of a company’s mission, opportunities, and risks can help ideas gain momentum and snowball in significance.
Scenario
Now that you have written a blog post identifying critical elements needed to support the rationale of your project, outlining specifics is key! These specifics will be used in an upcoming elevator pitch you will submit to senior management in Milestone One. Before management will approve exploring the idea for new opportunities and funding, they have key performance indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept forward.
Prompt
Using MarketLine, Yahoo Finance, and the company’s investor relations webpage, continue your investigation of the company you selected in your Module One blog post. Specifically, look at the company’s profile, financials, and SWOT analysis.
Using speculative strategies, articulate your thoughts. Remember, success may mean revenue to a for-profit business; however, to a non-profit, it may mean a specific outcome, such as donor retention rate, social media engagement, or email open rate.
Draft a project outline that presents a prospective timeline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you need to consider and address in your outline are:
The intended customer: Describe the intended customer or customer profile for the new product or service.
Opportunities in the market: Explain the opportunities in the market based on your research.
The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue.
Can it be cash flow positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but is not immediately profitable.
Your contribution will be evaluated based on the quality of the input.
Guidelines for Submission
Use the Module Two Assignment Template Word Document to submit your project outline as a Word file. Sources should be cited according to APA style.
Module Two Assignment Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
The Intended Customer Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Describes the intended customer, or customer profile, for the new product/service Shows progress toward proficiency, but with errors or omissions; areas for improvement may include descriptions lacking in detail or cursory descriptions Does not attempt criterion 30
Opportunities in the Market Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains the opportunities in the market based on research Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explanations that are lacking in detail or not based on research Does not attempt criterion 30
The Financial Opportunity Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Assesses the financial opportunity that the project presents for increasing cash flow and top-line revenue Shows progress toward proficiency, but with errors or omissions; areas for improvement may include assessments that speak to cash flow or top-line revenue Does not attempt criterion 30
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5
Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5
Total: 100%
Course Documents/BUS 400 Module Two Assignment Template.docx
PROJECT OUTLINE for [PRODUCT or SERVICE NAME] 3
[Note: To complete this template, replace the bracketed text with your own content. Remove this note before you submit your outline.]
Project Outline: [Name of Your Product/Service] for [Name of the Company]
[Your Name]
PROJECT OUTLINE for [PRODUCT or SERVICE NAME] 1
Southern New Hampshire University
About [Product or Service Name]
[Include in this section a brief overview of your new business idea, product, or service for your selected company.]
RUBRIC |
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Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Senior Management in Milestone One |
Senior Management in Milestone One