Social Media Marketer Perspective Essay
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Social Media Marketer Perspective Essay
Question 1: What have you learned so far? Due Week 5 and worth 160 points Review the social media.
Assignment 1: What have you learned so far?
Due Week 5 and worth 160 pointsReview the social media platforms you’ve used throughout the course so far, from a social media marketer’s perspective. Reflect on what you have learned about each. Which is your preferred, and why?
Write a three to five (3-5) page paper in which you:
Describe each of the seven (7) social media platforms that have been covered in this course from a social media marketer’s perspective, included, but not limited to, the type of platform, primary users, industries the platform works best with, how it can be used, and any other items you found interesting about each platform. Note: If you use someone else’s material, data, and/or words, you must cite and reference the source of the data.
List at least two (2) things you have learned about each platform and discuss why you found them interesting and what they mean to you as a social media marketer.
Identify which platform is your favorite from a social media marketer’s perspective, and list at least two (2) reasons for your choice.
Use at least two (2) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other websites do not qualify as academic resources. Format your assignment according to the following formatting requirements:
This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.
Note: You can use Grammarly to check your assignment before submitting it. Grammarly is a great tool to check your spelling and grammar. It is a free tool and there is a link to it in
Your Assignment must be saved as:
Last Name_first Name_Week5_Assignment1
For Example: Doe_John_Week5_Assignment 1The specific course learning outcomes associated with this assignment are:
Discuss the place social media has in today’s world and its impact on organizations.
Explain how social media marketing is used to build relationships with customers, enhance company branding, and increase sales.
Use technology and information resources to research issues in social media marketing.
Write clearly and concisely about social media marketing using proper writing mechanics.
Social Media Marketer Perspective Essay
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Social Media Marketer Perspective Essay