Social Media Marketing Campaigns Project Essay

June 3, 2022

Social Media Marketing Campaigns Project Essay

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

Social Media Marketing Campaigns Project Essay

Instructions: you will require to create social media marketing campaigns for specific businesses using a specific platform.

For each campaign you should show the following:

Business objective that will be met and why;

Audience targeted and why;

Overall value message (what will the campaign convey in a broad sense);

The types of content you will use on the specific platforms and why;

How you plan to measure success

Each campaign should be at least one-page in length. Include all elements and the campaign will get 33 points. Missing elements means missing points. Be creative and be clever. Impress me.

Create a campaign for Big Truck Tacos (http://bigtrucktacos.com/ ) on SnapChat.

Create a campaign for Francesca’s (https://www.francescas.com/) on Twitter

Create a campaign for Buttersweet Cupcakes (http://buttersweetcupcakes.com/ ) on Instagram.

Social Media Marketing Campaigns Project Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met