Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Societal Marketing Assignment (Mkt501)
Customers have high expectations of the businesses and brands they favor. Stakeholders assume that while providing products and services, an organization will consider what is best for society as well as what is best for profits.
As more firms evaluate the value proposition of their image beyond the characteristics and benefits of a product or service, societal marketing is becoming more popular. Environmental issues, fair trade, and the overall betterment of society are all considered in societal marketing.
DISCUSSION POST FOR WEEK 1
Managers are frequently required to produce brief articles for publishing in a company newsletter or blog. In an age where anybody may publish media, becoming comfortable writing this type of commentary for a public audience is critical.
The chosen company’s social responsibility will be the focus of your effort. This is a piece written in the style of public relations. Today’s media consumers expect information that is quick, informative, and exciting. It might be written in the first person or third person.
This post should be between 200 and 300 words long. If you’re doing research, make sure to mention it in the body of the post and provide an APA-style reference list.
300 words are required.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Societal Marketing Assignment |
Societal Marketing Assignment