Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Spirit Airlines Discussion Essay Paper
I’m working on a marketing question and need support to help me learn.
Please watch the following video regarding Spirit Airlines: http://www.viddler.com/embed/26c209e5 (Links to an external site.) . After having read Chapter 8, which discussed product positioning strategies (e.g. cost/price/value strategy versus nonprice strategy), how would you say Spirit Airlines positions itself? What do you see as the pros and cons of this strategy and with the way Spirit implements it?
Marketing Healthcare Services Discussion
Question 1
Discuss the concept of “Buyer Decision Process” and apply it on a product of your own choice> Take into consideration the factors affecting such process.
Question 2
Analyzing competition is considered as a major part of the external environment analysis. Apply the different level of competitive environment analysis on a company of your choice within the following industries (Dairy, Telecommunication, or Fashion.)
Question 3
Focusing on customers must be the primary orientation of a business organization and the base of its strategic planning and structuring. As such, other factors concerning Marketing Planning should be considered “less” important than the “Customer Focus”.
Defend or contradict the previous statement. Support your position with evidence/examples from businesses practices within local or global markets.
Spirit Airlines Discussion Essay Paper
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Spirit Airlines Discussion Essay Paper |
Spirit Airlines Discussion Essay Paper