Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Starbucks Questions for Business Discussion
Answer only one of the questions.
Select Case 2: Starbucks CEO Kevin Johnson: “I’m not Howard Schultz” from your eBook (pp. 475-479). For this discussion, you must read the case and then answer ONE of the five questions by Friday at 11:59 p.m. MST. Your response to one of the questions below should be no more than 200 words long.
Questions:
How did Starbucks become so distinctive in the first place? What was the secret of its success?
Core competences must be continually developed and enhanced in order to be a source of competitive advantage over time. In the mid-2000s, why and how did Starbucks lose its individuality and struggle? Following his return as CEO in 2008, what strategic initiatives did Howard Schultz implement to re-create Starbucks’ uniqueness?
How would you grade Howard Schultz as a strategic leader? Where would you put Schultz on the Level-5 pyramid of strategic leadership (see Exhibit 2.2)? Why? Explain.
Howard Schultz is a larger-than-life personality in the corporation and business sector as the architect of the Starbucks brand we know today. Do you believe it’s difficult to follow such a well-known figure? Why do you think that is?
What sets Kevin Johnson apart from Howard Schultz as CEO? Johnson is pursuing what kind of leadership style? Do you believe he’ll be able to succeed? Why do you think that is?
Minimum word count is 200 words, and the file must be in.doc format.
Starbucks Questions for Business Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Starbucks Questions for Business Discussion |
Starbucks Questions for Business Discussion