Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Strategic Sales and Sales Management Presentation Essay
SCENARIO
Your one-person, one-van plumbing company has grown over the last 10 years into a nationwide enterprise consisting of 300 plumbers and vans that provides B2B and B2C plumbing services. You want your company to provide outstanding customer service—better than any other plumbing company out there. You also want your team to focus on ethical consultative selling, rather than transactional selling, and build long-term relationships. You’ve decided CRM software can help you achieve these goals.
INSTRUCTIONS
Give your plumbing company a name. Then create a PowerPoint presentation with a minimum of 12 slides (not counting the cover slide or reference slide) that discusses the following.
The difference between consultative selling and transactional selling.
The importance of ethics and building long-term relationships.
The differences between B2B sales and B2C sales and lead generation strategies.
The importance of customer service skills and expertise needed to support sales efforts.
How to incorporate customer service into your company’s sales strategy.
Which CRM program you will be using and why.
What customer and potential information will be entered into the CRM program.
How customer and potential customer information will be collected for your CRM.
Please keep the following in mind.
Use only key words or phrases on the slides, along with pictures and graphics to create visual appeal and a profession look.
Include at least one paragraph in the Speaker Notes section below each slide explaining the details of what you would say if you gave the presentation live.
Include citations and a reference slide, with at least 3 quality references, that follows APA guidelines.
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Strategic Sales and Sales Management Presentation Essay |
Strategic Sales and Sales Management Presentation Essay