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Instructions:
Strategy and Competitive Advantage
Unit 3 DB: Strategy and Competitive Advantage (MGT105 Principles of Management)
Think about a product or service you really love something that you have recommended to your friends or family or that you would get excited talking about to a stranger. Maybe its LaCroix soft drinks, a comfortable pair of shoes, the double-
chocolate muffin at your favorite bakery, or the convenient rides you get through your Lyft app. With that product or service in mind, think about the business strategy behind it.
1. First, conduct research on the business, gathering as much information about its strategy as possible. Visit its website, search for news stories about the product or service, and search social media for mentions of the business. While you
will not be able to learn everything about a businesss strategy that an insider would know, you should be able to get a general idea of how the business operates and what the industry environment is like. You MUST post the links to the materials you are drawing your information from as part of the DB.
2. Next, in your post identify at least two the businesss main competitors. Explain how your chosen business differentiates its product or service from competitors offerings you have named.
3. Then, explain its competitive advantage, drawing on terms form this week’s reading materials. Do you think the advantage is sustainable? Why or why not?
Unit 3 Discussion: Greek Democracy (HIS101 World Civilization)
A democratic form of government first developed in the ancient city-state of Athens in the fifth century BCE. Why do you believe that democracy first began in Greece? What influence did the Athenian government have on the foundation of
American democracy? When responding to classmates, provide additional and new research to support or disprove their position. Make sure to use proper APA format for all citations provided and include a reference list for the citations you
use.
Unit 3 Discussion: Product Alignment and Brand Messaging (MKT200 Principles of Marketing)
Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. Few brands monetize content better than the Walt Disney Company and has since expanded into a global entertainment and media brand, and recently, has a new leader at the helm.
Simulated Business Scenario
Gabriel is the executive in charge who created and developed Disneys customer-for-life concept. This is based on the notion that as the child grows, Disney hopes to gain two brand loyalists: the parents and the child.
Disney’s new CEO asked Gabriel to head up the new Disney+ streaming media brand. The CEO wants Gabriel to create a report which analyzes future marketing of the new Disney+ brand. You are on Gabriels team, and he called a series of
meetings to brainstorm the three items:
Questions
How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace?
How can it expect to change and grow with their customers over time?
Can Disney+ be a loss leader to get more customers into its other monetization channels?
Unit 3.1 Discussion: I just can’t get enough sleep! (PSY102 Fundamentals of Psychology II)
Sleep is extremely important for our physical and psychological health.
1. What are your general impressions about the different stages of sleep?
2. Why is REM sleep so important? Support your position with scholarly sources.
In your response to your classmates, compare and discuss your answers with theirs.
Unit 3.2 Discussion: Health Benefits of Sleep (PSY102 Fundamentals of Psychology II)
Locate and read a current events or scientific research article on the psychological health benefits of sleep.
1. Summarize the key findings.
2. Explain why these findings have important implications for human health.
Make sure to include the APA formatted reference of your source.
Unit 3 DB: Theories of Cognitive Development (PSY201 Child Development)
Compare and contrast the theories of cognitive development put forth by Piaget and Vygotsky.
Use the following scenario: you are a second-grade teacher and are writing a lesson plan to teach math facts (addition and subtraction).
Based on Piagets theory of cognitive development, what materials would you incorporate into your lesson plan? Be specific and explain how your plan is driven by Piagets theory.
How would you change your lesson plan based on Vygotskys theory?
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Strategy and Competitive Advantage