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Strategy Driven Costing and Lean Management
Barbco Engineering Co.: Strategy-Driven Costing and Lean Management
Barbco Engineering Co.: Strategy-Driven Costing and
Lean Management
HISTORY, CHANGE, AND ENSUING LOSS
Reading the 2008 financial statements, Barb Lutz’s sons knew their company was in trouble. Their family-owned
California manufacturing company had just experienced a reported loss of $350,000—a loss that was approximately
one-third of the company’s equity. The company is small, with $4-6 million in sales. Although it had sought business
with original equipment manufacturers (OEMs), sales are primarily to custom-designed equipment end-users. Sales
are obtained through bids based on the custom design characteristics ofthe partsBarbco manufactures.
The company is now in its second generation of family management and adheresto the same strategy initiated by Barb
Lutz, the company’s founder—making sales by adding value to customers’ equipment. Its foundry-castings business
segment is largely outsourced for manufacturing and is not the focus of this case. Barbco’s other activity, and now its
largest business segment, isthe manufacture of uniquely specified steel bladesthat are bolted to the edges of customers’
heavy equipment, such as road grader original-equipment blades or earth-moving tractor buckets. Barbco’s engineers
work with customers and add their expertise to design the application of tungsten carbide to these add-on blades (called
“bolt-ons”). Their unique tungsten carbide process hardens the edge and saves the equipment from abrasion and wear.
The manufacturing process is called “tungsten carbide impregnating,” or TCing.
Barbco competes based on custom-design engineering, timely delivery, and its proprietary manufacturing process. It adds
value to customers’ equipment since its relatively inexpensive bolt-ons extend the life of the much more expensive OEM
equipment. For example, a $3,000 Barbco bolt-on protects a $50,000 tractor bucket. Generally, it takes two to three times
longer for a Barbco-TCed blade to wear out compared to competitors’ replacement blades. Thus Barbco’s bladeslengthen
the in-service time of heavy equipment, and Barbco’s currently fast cycle time helps customers avoid extended downtime
for difficult-to-replace blades.
Barbco has a strategic advantage with the process that melts the bolt-on blades’ edges and impregnates them with
tungsten carbide. Its TCing operations are in-house, and it typically processes small orders with lot sizes of 1 to 10
units. Single-unit orders are common. Barbco was profitable from the beginning and has always focused its efforts on
its competitive advantage in designing custom products. For its TCing business, it historically paid little attention to
critically evaluating and managing material ssourcing,manufacturing processes, cost control, and job profitability. It
wasn’t until the 2008 financial loss that Barbco’s owners were forced to deal with fundamental business changes in the
nature of their business and the importance of operating issues, job profitability, and information support.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Strategy Driven Costing and Lean Management |
Strategy Driven Costing and Lean Management