The Breakfast Opportunity Essay Assignment
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
The Breakfast Opportunity Essay Assignment
Taco Bell executives feel significant pressure to find growth opportunities.This pressure comes from investors who are looking for stock gains and from operators who want to see strong store-level results.
1.Taco Bells most recent growth is tied to the introduction of an innovative and wildly successful new product introduction.What was that new product?Describe the marketing mix for that product.Which of the four Ps do you feel is the most significant factor in the success of this product?Explain your answer.
2.Describe the key customer demographic for Taco Bell.What factors would contribute to them being interested in purchasing breakfast from Taco Bell?What about their habits and preferences might make them a difficult core demographic for breakfast?
3.Taco Bell executives dont expect that offering breakfast will create new breakfast consumers.Where will their breakfast customers come from?What role does this fact play in their promotional strategy?
4.Taco Bells next growth strategy might very well be to offer breakfast at its restaurants.Describe the marketing mix for this new offering.Which of the four Ps do you feel will be the most significant factor in the success of this offering?Explain your answer.
5.Taco Bell launched breakfast.Has it been a success? Why?Conduct some internet research to support your answer.Please include links to your source material with your answer.
The Breakfast Opportunity Essay Assignment
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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The Breakfast Opportunity Essay Assignment