THE STRATEGIC MARKETING PRICING ASSIGNMENT
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
THE STRATEGIC MARKETING PRICING ASSIGNMENT
Imagine that you work for a pricing strategy consulting business. Select a business to be your next client. Think of a scenario that would result in your client seeking advice from your consulting business. You will use this same business / client for Assignment 2.
Instructions
Develop a report about your client for your boss (two to four pages recommended) that includes the following components:Company Description
Describe the company, the products it makes or services it provides, and the problem(s) or issue(s) that the company is facing related to its pricing strategy.
Pricing Strategies
Evaluate the pricing strategies relative to the product life cycle for your clients three top-selling products.
Summarize the critical factors (e.g., technology, regulation, market information, and consumer preferences) that affect your clients pricing decisions.
Describe the impact value has on the companys pricing strategy and profitability, and the importance of market segmentation.
Determine the effectiveness or ineffectiveness of your clients price and value communication strategies.
References
Use at least three quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and
Examine the key pricing considerations and strategies relative to the product life cycle.
Analyze the critical factors in making pricing decisions.
Identify the impact assessing value has on pricing strategy and profitability, and the importance of market segmentation.
Identify the effectiveness of price and value communication strategies.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills. Click here to access the rubric for this assignment.
ASSIGNMENT SUBMISSION
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RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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THE STRATEGIC MARKETING PRICING ASSIGNMENT