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Instructions:
Toyota and ChassisCo Case Study Questions
Description
Case Study – Toyota Supplier Relations: Fixing the Suprima Chassis
In this assignment, you will read a case study and answer the following questions:
ChassisCo’s responsibility?
Toyota’s responsibility?
What are ChassisCo’s options for resolving the crisis?
What would you do if you were in charge?
What are Toyota’s options for resolving the crisis?
What would you do if you were in charge?
Strategic Uncertainties for Airbnb Case Study
I’m working on a marketing case study and need support to help me learn.
Airbnb
From creating new value to disrupting existing businesses, the rise of the sharing economy has had a major impact on the hospitality and transportation industries. The sharing economy allows individuals to seamlessly move between acting as buyers and sellers. Emerging companies such as Uber and Airbnb have been winners in this sharing model, creating uncertainty for traditional incumbents such as taxis and hotels.
Airbnb, an online and user-friendly platform that allows “hosts” to list their homes as a destination, was founded in 2008 to connect people to unique travel experiences at any price point. Within three years it had reached 1 million bookings. This success hit a major hurdle in 2020 with the COVID-19 pandemic. Once the pandemic hit, travel restrictions in many areas were put into place, and many consumers were wary of travel; this put a significant dent in Airbnb’s growth. As a result, Airbnb decided to tighten up and return to its core of everyday people hosting their homes and offering experiences. This meant putting some activities on hold (e.g., transportation) and scaling back on others (e.g., investments in luxury properties).
Questions:
As the example above illustrates, companies must be able to prepare for strategic uncertainties as much as possible. While COVID-19 might have been difficult to predict, many other strategic uncertainties exist for Airbnb. Identify and explain one such strategic uncertainty. While your answer here can be related to COVID-19, there are plenty more out there to choose from. If you do choose one related to COVID-19, make sure that you use original thought regarding what new uncertainties related to the pandemic might exist.
How should Airbnb respond to the demographic trends outlined in your textbook? What about cultural trends? Notice that this says “should,” meaning don’t focus on what Airbnb is already doing–you need to do your research here! Please be sure to answer each of these questions; they should not be lumped together but instead treated separately.
Toyota and ChassisCo Case Study Questions
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Toyota and ChassisCo Case Study Questions |
Toyota and ChassisCo Case Study Questions