UCB1033 Strategic Communication Plan Report

October 5, 2022

UCB1033 Strategic Communication Plan Report

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

UCB1033 Strategic Communication Plan Report

I’m working on a communications question and need support to help me learn.

Develop communication objectives and an overall strategic approach for the Strategic Communication Plan you are creating for your client organization.

Include:

o A name for your strategic communication plan/campaign

o A description of your communication objectives (review Chapter 3 in the O’Sullivan et al. text for examples/concepts)

o A description of your overall strategic approach (review Table 4.1 and the worksheets and examples in Chapter 4 in the O’Sullivan et al. text for examples/concepts)

o A rationale for the strategic approach you are using, and why it’s likely to be effective for your stated communication goal

o A process to evaluate and measure whether the campaign achieved the desired goal/outcome (review Chapter 7 in the Harrington text for examples/concepts)

Develop communication objectives and an overall strategic approach for the Strategic Communication Plan you are creating for your client organization.

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met