UCLA2022 Political Advertising and Targeting Discussion Solution

October 5, 2022

UCLA2022 Political Advertising and Targeting Discussion

Order ID:89JHGSJE83839

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Pages:5-10

Instructions:

UCLA2022 Political Advertising and Targeting Discussion

I’m working on a communications discussion question and need an explanation and answer to help me learn.

To complete this assignment, share an example of how digital media was utilized for various messaging and advertising during the days leading up to the 2021 Election or any other time you have seen (or can find) examples of political advertising using digital media tactics.

PROMPTS TO CONSIDER
Look at how candidates are using/have used texting , social media and viral videos to their advantage to reach voters in 2021. How effective are they compared to offline strategies, like door-to-door campaigning, phones calls, or television ads, and why?

PDFs of articles linked in “Prompts to Consider”:

Texting // nytimes.com-Campaigns Enter Texting Era With a Plea Will U Vote 4 Me.pdf

Social Media // nytimes.com-For Election Day Influence Twitter Ruled Social Media.pdf

Viral Videos // nytimes.com-Viral Videos Are Replacing Pricey Political Ads There Cheaper and They Work.pdf

You may choose to examine the risks that come with digital messaging, like the spread of disinformation , interference , and “dark ads .”

Disinformation // nytimes.com-Facebook Identifies an Active Political Influence Campaign Using Fake Accounts.pdf

Interference // nytimes.com-The Plot to Subvert an Election Unraveling the Russia Story So Far.pdf

“Dark Ads” // nytimes.com-Tech Giants Now Share Details on Political Ads What Does That Mean For You.pdf

UCLA2022 Political Advertising and Targeting Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met