Lightweight Luggage and Suntan Lotion PR Strategy

October 5, 2022

Lightweight Luggage and Suntan Lotion PR Strategy

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

Lightweight Luggage and Suntan Lotion PR Strategy

Create a PR strategy, tool, or technique to address one of the two assignments. Keep in mind the elements that make a story newsworthy which you learned about in Chapter 2. (300-500 words)

Assignment 1: Select an expert endorser and a well-known celebrity to build media attention, credibility and acceptance for each product / campaign. An expert endorser is a person who is considered an expert in the field. For example, a dentist would be an expert endorser for a dental product.

A celebrity is someone who is well-known in the public eye. Provide a detailed explanation of why you made your choices. Remember that you need to research extensively the expert endorser and celebrity you choose and be familiar with their backgrounds and any scandals that may prevent them from representing the product / campaign well.

lightweight luggage

suntan lotion

a public service campaign for literacy training for adult learners

hiking boots and winter outerwear

a new hybrid fuel car that will be environmentally responsible

Mothers Against Drunk Driving organization

A public service campaign to conserve water usage

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met