Visual Campaign to Boost Vaccination Numbers
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Visual Campaign to Boost Vaccination Numbers
Assignment Summary: In this assignment, you are responsible for creating a 4 page plan explaining a visual campaign you will run to boost vaccination numbers in your community.
Context: Assume that you are leading the development of a digital campaign for your regional government. The re-opening of your community hinges on 90 % of the community getting vaccinated and there is some extreme resistance to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.
Key outcomes: The approach that you take must be clearly articulated – you must have a strategy around the types of images and visualizations you will use along with an explanation.
Your analysis must cover the rationale behind your choice of visualizations, theoretical assessment and a clear strategy on roll out.
For your final assignment, here is a simple template you can follow.
- Describe your campaign objective
- Identify the community you are working in and describe its key demographics
- Identify the root cause of vaccine hesitancy
- Explain the characters you want to feature in the campaign and why
- Explain the scenes and settings for the campaign
- Detail the narrative you will utilize for the campaign.
- Conclusion.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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