What stage is a product at in the product life cycle Essay Assignment
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What stage is a product at in the product life cycle Essay Assignment
What stage is a product at in the product life cycle Essay Assignment
4 DQ’s need to be answers with Zero plagiarism and 250 word count for each question. Due Tuesday by 2pm EST! Please include all references if necessary and NO LATE assignments.
Week 3 DQ1
Select a product with which you are familiar. What stage is this product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to this product as it continues through the product life cycle? How will this affect marketing of the product? DQ: 3.2
Week 3 DQ2
Select a product or service. Then, select three different organizations that provide your selected product or service and compare the prices associated with it. What is the difference between the prices among the different organizations? What is the rationale for this difference? DQ: 3.3
Week 2 DQ3 – influencing
There are many influences over our choices as consumers including culture, social class, family, perceptions and personality. As a “marketer” we are trying to influence the buyer’s decision making process and put our product in front of them in a way that hopefully generates a need recognition for our product. Where in this decision making process or among the major factors that contribute to who we are as consumers, could a “marketer” exhibit the most influence?
Week 2 DQ3 – the store
The first is a need recognition, the second is information search (where would you look to make a decision?), the third is alternative evaluations, the fourth is purchase decisions, and the fifth is post purchase behavior. At which step(s) do you think a store could exert the most influence? Where might the look and feel of a store come in to play as an influencer?
Business-Supply Chain $$-Negotiable
Scenario:
You have been retained by a group of investors who plan to manufacture and market a line of power hand tools, including electric drills, saws, and sanders. The investors would like you to guide their decisions regarding how they should design and organize their supply chain and how they should approach the operations management aspects of the production facility, as well as operations issues related to the success of the entire supply chain that they should consider and attempt to influence in their role as a major and critical component of the supply chain. The investor group will own and operate the production facility and are willing to consider ownership of any other component of the supply chain that you recommend they own and manage.
You are to prepare a business report that addresses the challenges of ensuring all business units in the supply chain have the right amount of the right product in the right place at the right time and at the right cost. The operation of the supply chain should achieve synergistic results that provide sustainable dominant competitive advantage. The business report should focus on the concerns that the investor group has expressed and include, but not be limited to, any additional concerns the investor group has not yet considered.
Task:
Create a business report based on the above scenario in which you do the following:
Recommend, with sufficient support, the adoption of one of the following strategies by the power tool company: a Keiretsu network, a virtual company, a vertical integration, or a different supply chain strategy.
Discuss metrics that could be used to measure performance of the supply chain.
Discuss three of the following issues that could complicate the development of an efficient, integrated supply chain: local optimization, incentives, large lots, and the bullwhip effect.
Recommend two tactics or methods which are opportunities for effective management in an integrated supply chain.
Explain the actions that should be taken to mitigate one clearly identified possible risk for each of the following areas:
Process
Control
Environmental
Note: Please clearly identify the risk you are addressing with each mitigation plan.
- Recommend a hierarchical functional organizational structure for the power tool manufacturing company.
Discuss what departments might be included in the operations function of the company.
- Discuss strategic operations management decisions related to at least three of the following concepts that would support the implementation of the company’s mission and strategy:
Design of goods and services
Design of process and capacity
Quality
Location
Layout design
Human resources and job design
Supply-chain management
Inventory
Scheduling
Maintenance
Discuss whether the company should adopt a consumer-focused mass customization process.
- Recommend actions to improve cost effectiveness for eachof the following:
Manufacturing facility
Supply chain
When you use sources, include all in-text citations and references in APA format
What stage is a product at in the product life cycle Essay Assignment
What stage is a product at in the product life cycle Essay Assignment
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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