You actually bought THAT?
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
You actually bought THAT?
You and a group of your co-workers take a long lunch on Friday and visit the local mall for a quick snack and some speed shopping. Being polite and valuing your co-worker’s friendship, you don’t burst out in laughter when you see
what is unmistakably the most hideous blouse in the history of Macy’s, not to mention how much she paid for it! Clearly, you have MUCH better taste. Sorry, it’s not that simple. Consumer behavior, or why we buy what we buy, is
complex and influenced by our culture, family values, self-image, and attitudes (just to name a few factors).
After reading Chapter 5 in the text, paying special attention to the characteristics of buying behavior starting on page 137, consider the product you are using for your marketing plan. Which of the factors influencing consumer
buying behavior best fits your product, and how do the factors drive the consumer’s likelihood to purchase? (For insights into this, be sure to read Real Marketing 5.1 and 5.2). Is culture important to your buyer behavior? How about
self-concept or lifestyle? Are there psychological motivations? Be specific and give examples supporting your decisions.
You actually bought THAT
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow You actually bought THAT