Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
works cited
no plagiarism!
all questions answered
For your selected company (Bombas brand), provide a written report on the following topics. Report must consist of professional language in paragraph form, be free of grammatical errors, and be formatted with titles and sub-titles. Report should be in-depth providing information that goes beyond basic research. Citations should be provided wherever appropriate.
INDUSTRY ANALYSIS (25 points) – This section should focus on the industry/market in which your company is positioned. This section is *not* about the specific company but the industry in which the company is positioned.
1) Industry description
2) Future outlook of the industry
3) Status of the industry before the arrival of disruptor
4) Consumer characteristics that led to industry growth
5) Competitors currently present in the market
6) Future trends impacting the industry in a positive or negative manner
COMPANY ANALYSIS (25 points) – This section should focus specifically on the company you picked
1) Company background
2) Detailed business model (what makes them unique, what is their sustainable competitive advantage etc)
3) SWOT analysis
4) Target market characteristics (demographics, psychographics, lifestyle etc)
5) Promotional strategy
6) Distribution strategy
7) Pricing strategy
8) Recommendations for future success
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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