Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
ADM477 Trade Secrets Business Law Essay
ADM-477: Business Law
Getting Started
Ace Market-to-Market (Ace) is a public relations firm on the East Coast. The company has invested heavily in its extensive client list. It actively restricts access to this information by allowing only designated employees to have passcode access to the client database. Ace encourages its employees to use its company-sponsored social media account on NetWORX to connect with clients. Devon is a public relations manager who has approached you with concerns he has about the company’s NetWORX account. Devon knows that former public relation reps stay in contact with the many professionals they have met over the course of their employment with Ace. Some current public relations reps have expanded their social media contacts by making their Ace profiles public. Devon thinks this will mean trouble for Ace in the long run. He asks for guidance about how to better protect the company’s client list.
Devon’s concerns are understandable. After all, Ace’s former employees and business competitors could very well poach Ace’s clients because of the lack of confidentiality. As a general rule, if a company has invested in its development and has kept the information confidential, the company’s client list is protected under intellectual property law. Ace’s situation is unique in that it is not dealing with a traditional Rolodex-based client list. Its client list is a virtual one that is interconnected with social media. To protect its interest, Ace must do the following:
Institute a policy stating that Ace’s social media account is proprietary, confidential, and the sole property of the company.
Ensure that employees use Ace’s social media account for business purposes only and that they do not intermingle their personal contacts with Ace contacts.
Monitor employee use to ensure that their company-sponsored NetWORX accounts have proper privacy settings and are not widely accessible by the public at large.
Terminate social media access for those individuals who are no longer employed with the company.
Upon successful completion of the course material, you will be able to:
Explain the legal protection available to the holder of a trade secret.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow