CNS100 Marketing Customer Engagement and Marketing Stimuli
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
CNS100 Marketing Customer Engagement and Marketing Stimuli
Carefully read and answer the questions in two or more paragraphs, answer every section of the question.
What is relationship marketing? How might relationship marketing be used by marketers to become “closer” to consumers? (10 points)
Identify what perceptual selection is and comment on the types of barriers that prevent clear perception and reception of marketing stimuli. (10 points)
Compare and contrast classical and instrumental (operant) conditioning. Give one example of each. (10 points)
The process of stimulus generalization is often central to branding and packaging decisions that attempt to capitalize on consumer’s positive associations with an existing brand or company name. In this context, list and briefly discuss the four strategies based on stimulus generalization presented in the text book (or in the lecture). (10 points)
Product involvement is a consumer’s level of interest in a particular product. Highly involving if the consumer believes there is perceived risk, name five perceived risks. Indicate the kinds of consumers most vulnerable to each risk, and indicate the types of products most sensitive to each. (10 points)
CNS100 Marketing Customer Engagement and Marketing Stimuli
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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