Color Assignment Project Term Essay
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Color Assignment Project Term Essay
Using the same examples as the Typography assignment (University, Educational Center, Spa) and a fourth original example (choose an existing brand and their real colors or a fictional one and create your own), create a new 8.5 x 11 portrait page in InDesign, and divide it into four equal sized boxes
St Jude University
The Miami-Dade Educational Center
Spa brochure
Your Example (choose an existing brand and their real colors or a fictional one and create your own)
For each example, you will create a color palette. You are encouraged to experiment with the online color scheme resource. Your color palette will be made up of three colors: dominant or primary color, secondary color, and accent color [do not confuse with color categories, e.g. primary, secondary, tertiary].
For each example, answer in a word Document the following:
Identify the color you selected, explaining why they are appropriate for the given example;
Examine their relationship to each other (ex. Analogous, Complementary, Monochromatic, etc. – use color wheel for reference)
Discuss each colors properties (hue, saturation, luminance, shade, and tint, should be able to gather this information visually)
The purpose of the assignment is to help you recognize the importance of color in any graphic design and/or visual art and the process associated with these design decisions.
Submit in idml format
Summary of directions: Featured three color schemes, and correctly identified primary color largest, secondary color smaller, accent color smallest. Provided a clear and consistent discussion and examination of hue, saturation, intensity, luminance, shades and tints; referencing as well as the relationship between the three colors on the color wheel.Color Assignment Project Term Essay
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Color Assignment Project Term Essay