Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Description
Examine Chase Sapphire Reserve in light of the five elements that determine the pace of adoption of new products (at the end of Chapter 15), often known as Rogers’ Five Factors for Product Diffusion:
Relative Benefit
Compatibility
Complexity
Dissipation (also called Trialability)
The ability to communicate (also called Observability)
Please keep your submission to 1.5 double-spaced pages. Use a 12-point Times New Roman font with double spacing and 1″ margins.
Creating a Millennial Cult Brand with Chase Sapphire
How would you rate the Chase Sapphire Reserve card? Is JPMorgan Chase’s (JPMC) product a good one? For the Sapphire line of products? Why do you think that is?
Why has Chase Sapphire Reserve had such a high rate of customer acquisition? Will this success last in the long run? Why do you think that is? What changes do you think they should make to their client acquisition strategy in the future?
How do you respond to the Chase Sapphire Reserve if you’re a competitor credit card issuer? What should Chase do to ensure that it is prepared for these responses?
Determine the value of the Chase Sapphire Reserve Assignment
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Determine the value of the Chase Sapphire Reserve Assignment |
Determine the value of the Chase Sapphire Reserve Assignment