Develop a Strategy to Connect with Consumers in 2017 Case Study
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Develop a Strategy to Connect with Consumers in 2017 Case Study
BA 534 – Business Management Case Study
Gap Inc.: Can It Develop a Strategy to Connect with Consumers in 2017?The following questions are based on the Gap Inc. case found on page 298 of your text. Be sure to focus on the information provided in the case ONLY and from theory learned in class and use it as support for your answers.
a. Outline the companys Strategy. Provide details from the Case. 5 Marks
b. Complete the CONNECT exercise which includes an identification of the SWOT analysis of the Companys situation, macroenvironment and Strategic Group content. 30 Marks
c. EVALUATE the SWOT analysis and ANALYZE what this means. What is the companys position overall? (i.e. Strengths outweigh weaknesses with significant opportunities in the marketplace? Or opposite?) Explain your position. 30 Marks
d. What KEY FACTORS may determine the success for Gap Inc.? Explain THREE in your answer. 15 Marks
e. Recommendations: Make recommendations to solve any strategic problems/issues the company is facing.
What recommendations would you make to The Gaps top-management team to improve its competitiveness in the market while mitigating any current or future risks?
20 Marksf. You MUST include some aspects of financial analysis (ratios) to support an element(s) of your case. See Appendix (pg. 231-232 of text)
Value: 20%
Format: INDIVIDUAL OR GROUP ASSIGNMENT: (Max of 2 students)
4-5 pages typed (1.5 spaced), Report Format. Utilize HeadingsCONNECT SUBMISSION: If working in pairs only ONE member is to complete the submission. Unlimited time only one attempt.
Cover Page: Include both participating group member names & student numbersDue Date: Tuesday April 7, 2019 by 11:59pm in dropbox on elearn.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Develop a Strategy to Connect with Consumers in 2017 Case Study