Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
MEDC 5400 The Campaign of Amazons Large Retail Locations Plan
Snapshot: In this assignment, students will develop a complete campaign plan for an organization or brand of their choosing (though instructor approval is required). The plan must be for a specific campaign the organization is undertaking. For example, Ford Motor Company is launching a new electric car. The campaign would be for the introduction of the new product.
This is the second part of a two-part assignment for the final plan. The first part you completed with Assignment #3.
Brand Choice: You will have submitted this in Assignment #1. Don’t start working on your plan until your brand choice has been approved.
Recommended Outline: This outline is based roughly on the communications planning matrix on pages 18-19 of the text:
Background
Situation Analysis
Core problem/opportunity
Goals and Objectives
Brand Idea / Big Idea (describe it briefly with a clear rationale)
Key publics/audiences/target groups
Key messages
Strategies and tactics for reaching key publics
Calendar and budget
Communication confirmation
Plan evaluation
Purpose of the Paper
All of us, no matter how learned or skilled in the field of communication, still experience problems communicating interpersonally with others to some degree, so we need to find ways to increase our competence as communicators. By completing this paper I hope you will gain both confidence and ability to more effectively deal with interpersonal communication problems in the future.
Specifics of the Paper
In this paper, you will: (1) describe an aspect of interpersonal communication that you recognize as being an area of needed improvement for yourself, (2) use theories and concepts from our textbook and/or class lectures to analyze why you might encounter some of the communication problems that you experience, (3) again, using theories and concepts from reading and/or online lectures, describe an action plan for improving communication competence in that area that you’ve discussed.
Selecting a Topic Area
One way to proceed with this paper is to think of situations where you find it difficult to engage in communication or to achieve your communication goals. For example, maybe you find it difficult not to compete during interpersonal conflict, maybe you’re just not sure how to disclose feelings in a relationship that is important to you, or maybe you don’t know how to effectively listen to a child or parent.
Another suggestion is to make notes of topics discussed in your text with which you can personally identify. For example, after reading the text you may realize that you use language in unconventional ways, possibly in detrimental ways. Or, after reading about nonverbal communication, you realize that you misinterpret a friend’s facial expressions a great deal.
Format of the paper
Each paper should be 3 – 5 pages long. Headings, title pages, and works cited pages do NOT count toward your page count.
Paper should include an introduction, body, and conclusion.
Each paper should include documentation of your source(s) – at a minimum, you should cite our textbook.
The paper should be double-spaced the paper with 12 point Time New Roman font.
Organizational Guide
You do not submit this outline. I am providing the guide to help you organize your writing.
Introduction (usually 1-2 paragraphs)
III. Thesis statement
Body (majority of paper – usually 3 to 8 paragraphs)
Provide at least one detailed illustration of how this aspect of communication impacts your ability to achieve communication goals.
In this section, it’s critical that you use theories and concepts from your textbook and/or class lecture as a basis for your analysis.
Please be very specific about how a theory/concept relates to the analysis you’re making.
III. Describe an action plan for improving communication in the area that you’ve discussed.
Prepare and detail a plan for improving your communication competence.
Again, use theories and concepts from reading and lectures as a basis for your plan.
Also, explain how your plan will help you attain your goals.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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MEDC 5400 The Campaign of Amazons Large Retail Locations Plan |
MEDC 5400 The Campaign of Amazons Large Retail Locations Plan