Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Subject: Business
Topic: SWOT analysis
Paper details:
For this assignment, you will prepare a SWOT analysis using the company (Target) and environmental factors you analyzed in
the Unit 1 Assignment. As a reminder, strengths and weaknesses are derived from an organization’s competitive environmental
factors (including rivals, new competitors, customers, substitute services, and suppliers). Opportunities and threats are derived
from an organization’s macroenvironmental factors include laws and regulations (including the economy, technology,
demographics, and social values). See Assignment 2 template. (attached) Using your research from Unit 1 (attached) as well as
at least one other external source from the Purdue university library, prepare a SWOT analysis for your chosen organization
(selected in Unit 1). For an example of a SWOT analysis, see Skechers USA, Inc. SWOT Analysis. (attached) To aid you in your
research, check out the librarys Business Resource Guide under Academic Tools. Specific research databases you might find
useful include Business Market Research Collection and Business Source Complete, although you may use other sources as
well. Keyword search terms you might find useful include SWOT, competitive analysis, or strategy plus company name.
Assignment Checklist: Identify chosen company and describes at least three of the following: mission statement financial
information product information customer base Complete a SWOT analysis for your chosen company, including at least three
strengths, weaknesses, opportunities, and threats. Utilize at least one external source from the Purdue university library. Your
submission should include a title page, company overview, SWOT analysis table, and reference list. For assistance writing a
paper or formatting a reference list in APA format, please see the Citation and Plagiarism Resources link under Academic
Tools. The paper should include an introduction and conclusion and be at least two double-spaced pages in length (including the SWOT table, using size 12-point font.
By Day 6 of Week 7
Respond to your colleagues by sharing ideas for how shortcomings discovered in their evaluations and/or their examples of incivility could have been managed more effectively.
organization’s macroenvironmental factors include laws and regulations
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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organization’s macroenvironmental factors include laws and regulations |
organization’s macroenvironmental factors include laws and regulations