Product-Based Industry Argumentative Essay Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Product-Based Industry Argumentative Essay Assignment
Argumentative Essay – Product-Based Industry
This Critical Thinking Assignment focuses on how product-based firms leverage one of three specific approaches (differentiation, cost leadership, and response) to achieve a competitive advantage.
Conduct research and assess three different product-based firms. For each firm, select one of the three approaches: differentiation, cost leadership, and response. Describe the successful and weak aspects of each approach, investigating the reaction from the competition to overtake and regain the competitive advantage.
In your essay, for each firm/approach you choose:
Describe the strengths and weaknesses of the approach, and investigate the reaction from the competition as it seeks to overtake and regain the competitive advantage.
Appraise the success of the firm’s ability to use the specific approach to achieve a competitive advantage.
Assess whether this is a short-term or long-term approach to achieve a competitive advantage.
Evaluate the defects of this approach, and argue why the firm should alter its approach to achieve a competitive advantage.
Discuss which approach the competition has or must implement to achieve a competitive advantage.
Instructions:
Your essay must have an organizational structure that includes a strong title, followed by an introductory paragraph that generates interest and includes a thesis and mapping of what is to come.
Each of the following sections, including a conclusion section, should use appropriate APA headings. Make sure that the body sections address each of the previous bullets.
Write a 3-4-page paper, not including the required title and reference pages.
You must support your analysis with at least two current scholarly references and the course textbook. Sources such as Wikipedia, USA Today, Fox News, or MSNBC News will not be accepted.
Your paper must be properly cited and formatted according to the APA requirements.
Remember, a product-based business sells a physical, tangible product, while a service-based business sells a service, which has no physical or tangible product
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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