REPORT DESCRIPTION AND PROPOSED STRUCTURE
Order ID: 89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages: 5-10 |
Instructions:
REPORT DESCRIPTION AND PROPOSED STRUCTURE
Description
REPORT DESCRIPTION AND PROPOSED STRUCTURE (DUE 1.12.2020)
For your individual report, you are required to write a 2,000-word report on one source of innovative opportunity for a tourism or hospitality business. Your report should clearly identify the source of your innovative idea, a detailed overview of your product or service, the potential market and competition, marketing strategies and your plans for future growth, development and gaining competitive advantage in the marketplace.
Introduction (300-500 words)
· Demonstrate awareness of the broader context (what are the trends in t&h market)
· Source of innovative idea (existing product/service that you want to innovate)
· Innovation theory and context
· Schumpeters framework
Main body (1000-1400 words)
· Describe the product/service you are innovating
· Define your market segment (who they are, what are their characteristics, how their needs
will be met)
· Competition
· Marketing strategies (how will you promote your product/service)
Conclusion (300-500 words)
· Anticipate the conditions in the market in the future
· Discuss plans for future growth of your product or service (expanding to other markets,
establishing collaboration with new stakeholders)
· How will you maintain competitive advantage in the market place
References (dont count towards the overall word count)
· Harvard referencing style
· Both academic and non-academic sources
REPORT DESCRIPTION AND PROPOSED STRUCTURE
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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